An agency should be a true partner. That means being willing to push back, challenge assumptions, and help guide decisions. The relationship should be grounded in trust, clear thinking, and a shared focus on delivering meaningful value over time.
As technology continues to evolve, particularly with the rise of AI, strong governance and thoughtful management have become essential. Technology should support and empower organisations, not create dependency or complexity. It should remain understandable, adaptable, and built in a way that avoids unnecessary technical debt.