Ongoing website development partnership

Background

In 2022 Fairhaven was seeking a new development partner, one who could work closely with their in-house team, offer better communication, provide stronger value, and reliably deliver under challenging turnaround times. They had a substantial backlog of new features, enhancements, and optimisations to implement, all aimed at improving user experience and increasing lead generation.

Partnership Approach

Mainstay became an extension of Fairhaven’s internal web management team, embedding into their day-to-day operations. We coordinate closely with both their internal stakeholders and their digital marketing agency, ensuring alignment across marketing, sales, and technical delivery.

The Fairhaven team work directly into our Clickup workflow platform, enabling transparent progress tracking and smooth handovers between teams. Each job moves through clear statuses and timelines, with scope and requirements captured from the outset. Weekly WIPs keep priorities aligned, and regular strategy sessions ensure long-term initiatives stay on track.

Challenges

1. Managing a high-volume backlog
With multiple stakeholders and a large list of enhancements, the challenge was not just building features, but coordinating delivery in a structured, prioritised way.

2. Complex integrations
Fairhaven relies on several interconnected platforms, including Runway, which manages display home data, and CRM tools for lead capture. Smooth integration without disrupting customer experience was critical.

3. Tight deadlines
Many updates were tied to marketing campaigns, promotions, or display home launches, requiring rapid turnaround without compromising quality.

Key Deliverables & Outcomes

Over the course of the partnership, Mainstay has delivered a mix of strategic improvements, feature builds, and critical integrations, including:

• Performance optimisation to improve load times and stability
  
• Runway integration to sync display home data and ensure customers always see accurate information
  
• Improved navigation with simplified structure and better access to key sections
  
• Landing page development to support marketing campaigns
  
• Enhanced forms with improved responsiveness, integrations, and conversion tracking
  
• Click-to-call tracking and integration for better sales attribution
  
• Personalised notifications for sales consultants based on profile and location
  
• Upgraded display home pages with improved layouts, functionality, and user experience
  
• Bug fixes and troubleshooting across the platform
  
• Ongoing backlog delivery — continuously releasing new features, enhancements, and optimisations
  

Process

Our engagement with Fairhaven is built on:

• Weekly WIPs to set priorities and review progress
  
• Collaborative backlog management through Monday.com
  
• Multi-provider strategy sessions involving Fairhaven, their digital marketing agency, and Mainstay for cohesive decision-making
  
• Agile iteration — tackling quick wins alongside larger-scale improvements to keep the site evolving without bottlenecks
  

Results

The partnership has allowed Fairhaven to:

• Keep their website continuously evolving without overwhelming internal resources
  
• Deliver new features and marketing initiatives faster, meeting campaign deadlines
  
• Improve user experience and lead generation through targeted enhancements
  
• Reduce operational friction through smoother integrations and automated workflows
  
• Maintain site performance even as new functionality is rolled out
  

Looking Ahead

Our work with Fairhaven Homes is ongoing and focused on:

• Continuing to deliver high-priority backlog items
  
• Exploring new features to enhance the customer journey
  
• Deepening integrations to streamline internal workflows
  
• Supporting marketing and sales initiatives with rapid, high-quality delivery
  

This is a true partnership — one where Mainstay operates as part of the Fairhaven team, helping them adapt, innovate, and deliver a digital experience that matches their strong position in the Victorian home building market.