Website rebuild for HunterMoss – a global luxury travel brand

Mainstay Digital partnered with HunterMoss to deliver a full rebuild through our website development services, replacing a restrictive legacy platform with a modern, scalable foundation designed to support both marketing performance and operational control.

Background

HunterMoss’s previous website was built on a highly customised, inefficient technology stack.

Even minor content updates required code changes and recompilation, making the platform slow to manage and difficult to evolve. For a business driven by campaigns, pricing updates and ongoing content changes, this created constant friction.

At the same time, HunterMoss was undergoing a broader rebrand and preparing for new campaign activity. The website needed to evolve quickly, not just visually, but structurally and operationally.

This wasn’t simply a redesign. It was a full platform rebuild to support:

• Flexible, ongoing content management
• Campaign-driven marketing workflows
• Centralised pricing across a complex offering
• Reliable performance for a global audience

The Need

For HunterMoss, the website is both a marketing engine and a core operational tool.

The existing platform was holding that back.

Content updates were slow and dependent on developers. Campaign landing pages were difficult to produce. Pricing was fragmented and time-consuming to maintain. Performance was inconsistent for international users.

Most importantly, the platform lacked the flexibility to support how the business actually operates.

The goal was to replace this with a system that gives the team control, reduces operational overhead, and creates a foundation for ongoing growth.

Our work with HunterMoss

Mainstay Digital delivered a full rebuild of the HunterMoss website, focusing on modern architecture, content flexibility and long-term maintainability.

Platform rebuild and content flexibility

The site was rebuilt on Mainstay’s custom WordPress stack using Twig templating, Tailwind CSS, ACF and the Gutenberg editor.

This created a structured, scalable codebase while improving the editorial experience. What previously required developer intervention can now be managed directly through the CMS, allowing the HunterMoss team to move faster and respond to campaigns in real time.

Content management was a core focus of the rebuild. The platform combines centralised control with highly granular editing capabilities, giving the team flexibility without complexity. Editors can manage structured elements such as accordions, dropdowns, tabbed content and pricing through intuitive interfaces, without touching code.

As part of the build, we developed a customised digital brochure landing page designed for multiple use cases across campaigns and destinations. This was supported by variated mega menus and flexible layout structures, enabling users to explore tours and locations in a clear, structured way while maintaining consistency across the site.

Pricing architecture and CRM integration

A key focus of the rebuild was simplifying how pricing is managed across a complex set of tours and destinations.

Previously, pricing was maintained across dozens of pages. Now, it is managed centrally through a dedicated WordPress interface and automatically reflected across the site.

This reduces manual effort and removes a major source of inconsistency, while still allowing granular control where needed.

To support marketing and lead generation, the site integrates with HubSpot via landing pages, enabling structured lead capture and alignment with ongoing campaign activity.

Performance, infrastructure and delivery

The platform was built with performance and security as core considerations, not afterthoughts.

We implemented performance measures across caching, asset delivery and server configuration, ensuring fast load times for a global audience. The site is hosted on an optimised dedicated server environment, providing a stable and scalable foundation for campaign-driven traffic.

Tight WordPress security controls were also applied, including hardened configurations, controlled access, and a reduced attack surface through disciplined plugin and code management.

The project was delivered alongside an active rebrand and upcoming campaign launches, requiring brand updates to be incorporated mid-project while maintaining alignment with fixed timelines.

Despite these constraints, the result is a stable, high-performing platform built to support both immediate campaign needs and long-term growth. The platform is also structured for ongoing website support and website maintenance as the business continues to evolve.

Outcomes

The HunterMoss website is now a modern, flexible platform aligned with how the business operates.

Key outcomes include:

• A more efficient and intuitive content management experience, with granular control across the site
• Centralised, scalable pricing management
• Greater flexibility for campaigns and landing pages
• Improved performance for a global audience
• A secure, maintainable technical architecture

Just as importantly, the HunterMoss team now has a platform they can actively use and evolve, rather than work around.

For organisations reviewing their own platforms, our Website Health Check provides a structured audit across performance, security, SEO and accessibility.

Where To From Here

With a strong technical foundation now in place, HunterMoss is well positioned to continue evolving its digital presence.

Future opportunities include:

• Ongoing optimisation of campaign performance
• Expansion of automation across marketing and operations
• Further refinement of user experience and conversion pathways
• Continued performance and technical optimisation

By rebuilding the platform with flexibility and scalability at its core, HunterMoss now has a website that can grow alongside its global business.