Using the “I Like, I Wish, What If” Framework to Improve Websites and Digital Platforms

Gathering meaningful feedback about a website or digital platform can be harder than it sounds. Surveys can be too rigid. Meetings often drift into unstructured complaints. And technical reviews alone don’t always capture how people actually experience a digital platform. One simple framework that consistently produces useful insights is “I… Read More

It’s been mentioned in meetings. It’s been raised by management. There’s been user feedback.  The website needs a redesign and rebuild. Enter project planning for website development. For you – the marketer, project lead or manager who’s been tasked with heading up the new site build – it can be hard… Read More